The 2025 Roundup
Looking back on our favorite moments of the year, BUCK style.
As we come to the end of 2025, we’re proud of what we accomplished this year — from taking on exciting new initiatives and reviving old ones, all while continuing to create work we love. Before we jump into what’s next, take a look back with us on the year in BUCK.
BIG MOVES
SuprOrdinary
What started as a passion project from BUCK art director Devin Mathews to fill his daily life with creativity has expanded into a sometimes-weird, always-fascinating series. Watch the first season now on YouTube!
BUCK Games
BUCK Games is here! We introduced our games studio a few months back, in tandem with the launch of The Electric State: Kid Cosmo. Stay tuned for all the fun BUCK Games has in store for 2026.
OUR STANDOUT
Airbnb Experiences & Services
Step into the heart of Paris, Seoul, Mexico City, and more in a new set of spots to celebrate the relaunch of Airbnb’s Experiences and Services, including the hero film, “The Grand Adventure.”
THE YEAR IN NEW WORK
Netflix’s Love, Death + Robots “Close Encounters of the Mini Kind”
Eventbrite Rebrand
Oura: Ring True to You
Nothing: Playground
We loved working across all of our projects this year. Some more highlights were Coinbase: System Update, Riot Games, LinkedIn Celebrations, and Dunkin’® MUNCHKINS® Holiday Campaign.
ICYMI
Buck.U.Back Is Back
Buck.u.back is back and better than ever, with a fresh brand identity and a slick new reel to prove it. Submit your best work now — weekly selections will begin in 2026!
What a year! And lest we forget that 2025 also marked the launch of this newsletter, which we can’t wait to share more of in 2026. Let us know in the comments what you’d like to see from us. Thank you for being here! ❤️