How to Navigate the Ever-Changing Role of a Producer
Plus a lush global campaign for Microsoft and Intel, the role of AI in a motion designer's workflow, and some seriously cute features for Google Pixel 9 Fold.
This month, we’re musing on the ways we integrate tech in different parts of life, whether it’s software to help doctors navigate increasing administrative workloads or an animated cartoon chicken that makes your kid giggle for a photo.
WHAT WE’RE THINKING ABOUT
Skills Needed To Be In Demand As a Producer
Luisa Murray, Managing Executive Producer at BUCK, sat down with Little Black Book to discuss her vast career in production and what skills the next generation of producers should hone.
NEW WORK SPOTLIGHT
Microsoft + Intel Global B2B Campaign
With Windows 10 End of Support fast approaching, Microsoft and Intel partnered with us to launch a comprehensive, global marketing campaign.
The work spanned across more than 12,000 assets and was localized in 14 languages (😮💨), driving millions of new device activations. See how we did it.
IN THE NEWS
Nick Petley on the Role of AI in Motion Design
Nick Petley, 2D Animation Director, spoke about his relationship to integrating AI tools into his workflow for Brands in Motion’s Motion x AI: Part III. Read about how Nick’s approach to using AI has changed, along with the benefits and challenges of the growing popularity of these tools.
MORE NEW WORK
Suki Brand Strategy + Identity
A new brand strategy and identity launch for Suki, whose focus is on alleviating paperwork from doctors so they can focus on staying present with patients.
Google Pixel 9 Fold: Made You Look
Forced smiles for photos? Not anymore. We made some pretty adorable new “Made You Look” features for the Google Pixel 9 Fold.
Samsung “All About Galaxy”
A mixed-media extravaganza for Samsung, bringing their features to life in a YouTube series for “All About Galaxy” season 4.
ICYMI
BUCK is part of Residence, a network of independent creative companies. Residence just released its 2025 Impact Report, and it’s chock full of ways we’re showing up for the community and world around us.
The BUCK Highlights:
Booked 2,012 freelance assignments in 2025
358 BUCKers on staff
Piloted mentorship circles to connect experienced leaders with junior staff and expand shared learning
Created AI workshops for BUCKers to new approaches to craft and storytelling
Collaborated with other Residence companies at Part and Sum, Wild, and ACRONYM
And so much more! Have a look at the full report.
WHAT WE’RE INTO
We’re leaning on cool people to share what they’re into right now. This month, Seth Wiles-Young, Production Coordinator at BUCK Los Angeles, is here to tell us what he’s loving recently.
Reading: Hurricaine Season by Fernanda Melchor
Listening: Laughing Stock by Talk Talk
Watching: God’s Own Country
Thanks for reading! If you like what you see here, don’t forget to subscribe, and we’ll see you next time.